Organic Basics - Robert Toman

Organic Basics.
eCommerce design and other projects during my tenure as digital lead.

eCommerce Redesign
A key highlight from the collaboration that spanned 2 years is a complete redesign of the eCommerce platform

Organic Basics eCommerce Design
Pioneering environmentally conscious decisions

Organic Basics is a renowed sustainable apparel company founded in Denmark in 2015. During my time at Organic Basics (2019—2021), I focused on creating an exceptional eCommerce experience. Alongside this, I designed a proprietary system to showcase the environmental impact of each product, empowering customers to make informed choices. These initiatives aimed to elevate Organic Basics' brand and enhance the overall customer experience.

Role: UX/UI Design
Year: 2022

eCommerce Design

Redesign

UX | UI

Impact Report
Digital informative platform

At Organic Basics, I led a web project focused on designing and developing an innovative interactive impact report. Our goal was to showcase the company's impact in an immersive and engaging manner. We incorporated animated intros, captivating sound effects, and seamless integration of two languages to create a dynamic user experience. Moreover, we ensured the web app's versatility by making it accessible offline on any device. The end result was a visually stunning and informative platform that effectively communicated Organic Basics' commitment to sustainability and environmental consciousness.

Role: UX/UI Design
Illustration: Emil Bang Lyngbo
Year: 2020
Awards: Awwwards Honorable Mention

UX | UI

Organic Basics & WWF® Turkey
Regenerative Cotton Efforts With WWF®

In 2021 Organic Basics partnered with WWF® Turkey to turn a conventional cotton field into a cotton field using regenerative farming practices. These practices don't harm the environment as do the conventional ones. We secured funding from donating a portion of each order during Black Friday. To grow interest and attention around the project, we built two websites. A landing page with horizontal scrolling about regenerative practices and a custom counter website that worked real-time based on the orders coming in. The goal was to convert 30.000m² of conventional land into regenerative practices. We doubled it.

Role: UX/UI Design
Illustration: Emil Bang Lyngbo
Year: 2021

eCommerce Design

UX | UI