Project Overview
Brand refresh for a global E-Commerce focusing on free time activities

Muziker is an e-commerce store selling over 7800 brands in 31 countries. Their main focus is selling products related to free time activities. Their main problem was a lack of consistent brand identiy. Brand assets they were using were generic and looked a lot like a competition. In other words, they were helping their own competition with a lack of distinctiveness. We crafted a simple yet distinctive identity based on a brand (multi)character MuzMuz and a solid color that doesn't exist in the segment. As a result, Muziker has consistent communication across all channels and raised their brand recall by double percentage digits

Studio: GoBigname ↗
Client: Muziker ↗
Industry: eCommerce, Tech, Lifestyle
Year: 2023

Roles:

Project Craft
How did we do it

Logo & Character

The logo and variable character were drawn using Glyphs app. The most fun moment was incorporating the character into the logotype and symbol itself. A very subtle but extremely effective to get the mascot to every touchpoint.

Character

For the character, we made multiple masters and interpolated between them. We then achieved 8 different sizes of the character, each with a different expression.

Next Up

Organic Basics
eCommerce design and other projects during my tenure as digital lead.

Multidisciplinary Design Practice
Working Worldwide

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Email:
robert@tomanstudio.com

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