Nihozaro - Robert Toman

Nihozaro.
A communications card game that aims to bring people closer together.

Redesign
Together with the team at GoBigname we helped Nihozaro to grow into international markets with a new name and a complete redesign.

Project Overview
A Different Kind of Game

The Nihozaro game is about building relationships and growing together by answering life’s tough questions about each other. The name Nihozaro comes from the Japanese term Nihon saru, referring to Japanese macaques, known for bathing and cuddling together in hot springs or playfully rolling snowballs—perfectly aligning with the game's concept. Our Nihozaro figure, acting as a mediator between both sides of the conversation, adapts its role in response to each person or situation throughout the game.

Studio: GoBigname ↗
Naming: GoBigname ↗
Client: Človečina
Industry: Wellness, Lifestyle
Year: 2024

Roles:

Project Craft
How did we do it

Logo & Animation

The logo and its many variations were drawn using the Glyphs 3. In order to achieve smooth animation, the icon was drawn as variable font in 5 masters. The animation is an interpolation between those masters. The final logo animation was done in Adobe After Effects, using the VariFont plugin for animating variable fonts.

Photography

The case study photography was done in-house; reflecting the art-direction brief for the photoshoot. Images were shot on Leica Q2 and images edited in Capture One Pro.

Typography

We were fortunate enough to suggest GT Super Text from Grilli Type for all the typesetting.